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One Trick That Makes Personal Brands Lovable
One of the coolest I learned from Laura Belgray
For years, THE DREAM used to be: make money online.
But as the online got crowded, THE DREAM turned into: make money online by being yourself.
By being yourself… It sounds like fantasy, doesn’t it?
And until I discovered Laura F****** Belgray, I thought it was impossible.
Yet this woman has been doing it for years. On her website, one line, in particular, will grab you by the eyeballs:
“Ahhh, the taste of getting paid to be you.”
Here, straight from talkingshripm.com
Don’t you love her already?
I know I do.
She’s living proof that you can be paid to be yourself. And I’ve been binging her ever since I fell flat on her website.
I even got her special Hero bundle, including an email copywriting mini-course, a storytelling workshop, and a guide to writing killer launch email campaigns.
But that one trick that makes personal brands lovable? The trick that I find incredibly effective, obvious, and outrageously overlooked?
That one wasn’t included in her paid courses, but laying out in the wild.
And ever since I read about it, I keep bumping into marketing Twitter threads to which I want to scream the same trick, again and again, as a reply.
So, I thought that instead of screaming at people on Twitter and tagging Laura Belgray ad nauseam, I’ll share it here with you all.
Here it is…
The one trick that makes personal brands lovable, coming from the amazing Laura F****** Belgray, is this:
The coat of arms (in the above picture is Germany’s coat of arms) or family crest is an old-fashion design that used to be imprinted on shields, representing a family’s history in a few significant symbols.
Back to the modern world and how the coat of arms applies to personal brands…
You no longer need to put a wolf, a dragon, or a griffin to make people notice you and remember you but you do need to put something.
So, Belgray’s idea of creating your “coat of arms” is to come up with four to five recurring themes that represent you.
Things you’re obsessed with. Things you love. Things that are a part of your everyday life and that you’re making efforts not to mention when you communicate with your audience.
Your kids, spouse, or even pet, a food you’d die for, a favorite show whose lines you know by heart, or a huge pet peeve - all these are examples of what you can include. Or, as Laura puts it, “the things you’d go to battle for”.
How does this trick help you, exactly?
Well, if you want to be paid to be yourself, you have to show yourself.
If you just want to be paid, you still need to get people to know, like, and trust you before they hand you money. This brings us back to the point above.
When you have this coat of arms, and you keep mentioning it and including those things in your stories and social media posts, your audience will feel closer to you.
Some people may like the same things you like. Others may like the idea of knowing or picturing that you like those things.
For those who binge your content, the mere hearing of something from your coat of arms can act as an insider joke.
By painting a specific image of your person…
You create a personal brand that people can connect with.
You infuse your personality into your marketing - without faking it.
And whenever you get to sell through your marketing, which is an honest reflection of yourself, you’re being paid to be you.
Many creators and entrepreneurs are still uncomfortable about showing their personal side. It’s a process and it takes time to slide into it.
Yet by the time you become good at it, you’ll be so good that they can’t ignore you.
Here’s my coat of arms, for now:
My kiddo, my husband, avocados, chronic indecisiveness, people-watching, and misplacing things.
What’s yours? What would you pick, if you don’t have one already?
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